A Note About Our Launch Structure

First off, thank you so much for stopping by! I'm down in the bunker mixing up so many things these days, and I want to make sure that anyone visiting understands how we operate, and what to expect! Today's topic is our release structure. We operate a little differently than other brands like ours, and so we want to clarify those details up front. 

Traditional Collections:

Our traditional collections will be launching when inspiration strikes, and won't be necessarily revolving around content releases, seasons, or even a specific amount of time. These will be typically around 6 shades and will include a discount for purchasing the collection during the month that that collection launches. If you purchase the collection listing during that month, you will receive a "special guest" shade. 

Special Guest Shade:

The special guest shade is a bonus shade that you will receive when purchasing a full collection listing during the launch window. It is our gift to you, and a clue of what is to come. The color story, name and theme of this shade will be a preview of the next launch we have planned. It is a special guest visiting from the future! All special guest shades will be available for sale at a later date, typically within a week of that collection's launch.

Welcome To The Apocalypse Series:

This is our ongoing series. Rather than trying to include everything in a single collection for any given theme or story, we wanted the freedom to bring you monthly themed releases in a bite sized format. In this series, we will be releasing duos and trios of shades around a theme or particular reference. We wanted to capture classic science fiction (going all the way back to the 1800s) through modern day. Here you will find everything from everything from martians, to the wastelands of nuclear winter. Zombies? Check. Aliens? Check. Cthulhu? Check. This series starts later this year (date currently TBD) and will be releasing on the first Friday of each month unless otherwise stated.

Friday The 13th

Outside of our other launches, we will be dropping special Friday the 13th shades, bundles, and discounts. Friday the 13th is a holiday for us, and we want to celebrate that with you! These releases and discounts will vary, but we'll be sure to post on social media to clarify those details as each Friday the 13th comes along. 

As always, feel free to reach out to us directly with any comments or concerns at:

CustomerService@ApocalypsePolish.com

xoxo

Apocalypse Annie